Disproportionate High Value # 1: JURA Coffee Maker 

Remember the JURA and TESLA newsletters? Earlier this week my friend, Roger Meinershagen told me of his and his wife’s frustration in shopping for a JURA coffee maker.  As we talked about the machine we’d purchased six years ago, I found myself putting our JURA Impressa C60 into a rare class of acquisitions: things which end up providing far more joy, happiness, value and usefulness than what was imagined or expected of them when first purchased.

As half a dozen items fitting this category popped into my head, it occurred to me this experience was not unique.  Others have had this happen, too.  Wouldn’t it be cool to make a list and maybe compare them?  So, first a brief definition and then I will kick things off with one of my favorites.

My thinking is that disproportionately high value is the delta between your expectations when first purchasing something and then how things end up.  You believed it would perform at a specific level or provide a certain experience and it far exceeds that, going above and beyond what you had hoped.  It could be big things like a house or car, or small like a screwdriver or scissors. It doesn’t have to be a product, it could be a reflexology foot massage or a B&B stay.  Of course, there is a totally legitimate corollary, something with the opposite impact. For instance, earlier this year, I upgraded to the most recent, just released Apple iPad Pro. It wasn’t cheap.  With its advanced keyboard and pencil, it was close to two grand.  Sure it’s a neat machine, but it provides only a small increased levels of enjoyment to me over my previous, much older and far cheaper iPad.  I’d believed the ads and had expected much more, but it wasn’t to be.  So, about the JURA.

Six years in and we love our JURA coffeemaker more every day.  It is so awesomely convenient, rewarding us with a splendid cup of utterly delicious coffee, freshly ground at exactly the strength and temperature we prefer with the touch of a button.  We experiment with great coffee beans from around the world, easily recreating in our own kitchen cups of Kona coffee from Hawaii or deep Italian roasts taking us back to sipping cappuccino in an Italian Piazza.  We’re never tempted to stop at a local Starbucks or some other pricy coffee boutique, as we know we can have a better tasting cup once we’re home. The Jura cleans and rinses itself, disposing of the used grounds. We only need to add water and coffee beans and empty the grounds holder every few days. But here’s the coolest thing.  When I did the math on this expensive machine, it paid for itself in the first two years. We’re now enjoying coffee at the same 20-30 cent a cup price we were paying with our old Mr. Coffee maker, but with far better coffee, easier use and clean up and so many more options.  When we bought this, I felt it was silly and a bit extravagant. Six years later, I am thrilled.  We got an awesome deal economically, and have been rewarded over and over again far over our initial investment.  It provides truly disproportionate value to its cost and is one of the best purchases we’ve ever made.

So, how about you? Have you made a purchase that vastly surpasses your expectations? What was it? Do you still have it?  Why is it so wonderful? Thanks for connecting.


P.S.  For the first time ever, I’m also posting this to Facebook. This newsletter goes to a rather small, elite group, of which you are a member.  But I’ve a number of Facebook friends who don’t get the newsletter who might have some valuable ideas as well.

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