Movie Analysis: The Social Dilemma

Most readers know my newsletter is not a platform for political, religious or social commentary. This one may be a small exception. Although not political or religious, there is a bit of social commentary here. The documentary film, The Social Dilemma, is eye-opening, explaining how Facebook, Google, Instagram and other… Continue reading

Larsen’s Ultimate 100 Song Motorcycle Riding Playlist

A bit over ten years ago I began adding music to my motorcycle helmet for longer rides. While testing and reviewing various helmet music/intercom systems I found some did okay playing music, but listening to music while riding didn’t appeal to me. And then, all of a sudden it did,… Continue reading

Riders! You really should read Frazier’s Book

I’ve just finished Dr. Gregory W. Frazier’s latest book, Adventure Motorcyclist: Frazier Shrugged. (Order from Sound Rider.) The book is a collection of Frazier’s columns, many from the pages of CityBike Magazine, where Frazier was a long-term contributor, before the publication folded its tent in 2019. Although it’s likely they… Continue reading

Brent Larsen’s home burned down – family safe

Ancestry.com began to interest me more the past couple of years. Genealogy projects seem to appear when at a certain age. My cousin on my mother’s side, Ron Herem, begin getting interested about a year before me. His fancy was caught by the history of our family, and he’s made… Continue reading

Epic car trade-off: BMW M5 vs. Acura NSX

Early in 2000, stories circulated in the automobile universe about an extraordinary new car from BMW called the M5. Journalists and car nuts nicknamed it “the Beast.”  At 400 HP and 398 lbs. of torque, it was a rocket ship. With scary 0-60 times and a top speed of 180… Continue reading

So, time to give up?

When hearing my business accomplishments lauded over the years, deep down inside, part of me is saying, “Ha! little do they know! It was all due to one simple trick: a willingness to work just a teeny-weeny bit harder than anyone else.” I’d learned working harder isn’t much more difficult, because most people quit so soon. Persistence does not mean you always win at everything. What it does mean is that failure isn’t seen as an end, but as a step in the process. Let me explain. Continue reading