I started this blog in 1997 — as a personal website. But the tools were not that good then and I lost interest. In the fall of 2005 I moved to Menlo Park to begin another start-up company and this time decided, during the time I’m not working, to get back into the swing of sharing some of the things I find interesting. So, who is Steve Larsen?

Business: For the most part I transverse two worlds that rarely meet. To many I’m an early-stage, high-tech CEO (most recently at Krugle, Inc. )and former venture capitalist who’s filled senior management positions at a variety of mostly early stage, venture-backed technology companies. There’s a whole list somewhere on my website. During my tenure at Net Perceptions I launched a site (now long gone) called Personalization.com and subsequently began the Personalization Summits, a series of conferences for executives in the CRM, personalization and internet privacy space. In 1994, I wrote Competing in CyberSpace: Guidelines for Market-Driven Web Site Planning and Design.

Bikes: When not in CEO roles, I ride and write about motorcycles, and work hard to become the best rider I possibly can — just as I work hard to be the best early-stage CEO ever. I am a regular contributor to Motorcycle Consumer News, and Rider magazine, and an occastional contributor to several others, including BackRoads Magazine and RoadRunner. I’ve led motorcycle tours in northern California, Utah and New Zealand. I’m a member of the Arizona Precision Motorcycle Drill Team and participate in competitions and team performances as well as teaching enhanced motorcycle skills. I’ve taken advanced riding classes with Keith Code, Gary LaPlante and Lee Parks, among others. As far as I know, I’m the only civilian to have ever participated in motor officer training programs with both the Phoenix Police Department and the Arizona Highway Patrol. You can read some of my published work here.

Family: I’ve been married to Margaret for 26 years (in Dec. of ‘07), and my daughter Ginger graduated from college in the spring of 2006 and works at Google. We have a home in Phoenix that I retreat to whenever I can. Fun vehicles in Arizona include a Honda GL-1800 Goldwing, a Suzuki V-Strom, an Acura NSX, a ‘69 Lotus Elan and a ‘01 SeaDoo Speedster twin-engine jet boat. And I dream about getting a very fast airplane if one of these companies I’ve been involved in ever hits.